Experience Italy as Seen on Euromaxx
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Italy at its Best - A Euromaxx Itinerary
Experienceence the very best of Italy on this 11-day journey through its most iconic cities. From Rome to Milan, via Florence and Venice, this itinerary blends history, craftsmanship, and timeless Italian charm.

In Euromaxx: Italy at Its Best, the show moves through six different corners of Italy taking in food traditions, craft heritage, and everyday habits that don't make it into most travel guides. This package is built around the same highlights, with trips fully customizable so you can settle into each place rather than pass through it.
Discover Rome Without the Rush
Rome rewards visitors who know where to look. Travelers can explore major landmarks early in the day, wander the characterful streets of Trastevere, and eat well without overspending — picking up pizza bianca from a local bakery or sharing antipasti at a neighbourhood trattoria. The city is best experienced at a pace that leaves room for the unexpected.
Experience the Spectacle of Venice Carnival
Venice Carnival is one of Europe's most distinctive celebrations. Travelers can take in the handmade masks and elaborate costumes, watch the street festivities unfold across the city's bridges and squares, and visit the workshops where artisans still produce masks by hand using techniques passed down for generations. It is a side of Venice that goes well beyond the canals.
A masked reveler in full Carnival dress, white jester mask paired with purple and black, fan in hand, in Venice. The handmade mask is the whole point: for a few days each year, anyone can disappear behind one
Go Behind the Scenes at Borsalino
The Borsalino hat factory in Alessandria has been producing handcrafted felt hats since 1857. Visitors can see traditional techniques still in use today and observe craftspeople shaping brims, steaming crowns, and finishing edges largely by hand. It is a fascinating window into Italian manufacturing heritage and sits conveniently between Milan and Turin for travelers exploring the north.
Get to Know the Real Naples
Naples has a personality all its own. Travelers can experience the city's espresso culture firsthand (coffee ordered at the bar, consumed quickly, and taken seriously), explore its street food scene, and get a feel for the local concept of bella figura, the Italian instinct to present yourself well in any situation. It is a city that makes more sense once you're actually in it.
Explore Trieste, Italy's Most Underrated City
Trieste sits at the northeastern edge of Italy and feels unlike anywhere else in the country. Roman ruins sit beneath layers of Austrian architecture, a legacy of the city's long stretch under Habsburg rule. The coffee culture reflects that history too. Order a caffè the way you would in Rome or Milan and the barista may pause. In Trieste, the local word for an espresso is nero, while what most of Italy calls a cappuccino is ordered here as a caffelatte. Travelers looking for a slower, less-visited alternative to Italy's bigger cities will find a lot to appreciate. Trieste connects naturally to the Adriatic coast and makes an easy addition to itineraries that extend into Slovenia or Croatia.

The storefront at Gelateria Dondoli, with the shop's accolades and a Best Gelato 2024 distinction displayed above the door. Through the entrance, the gelato counter and the centuries old arched ceiling are visible, a reminder that the craft here predates most of the awards on the wall.
Taste Gelato the Way It's Meant to Be Made
In the hilltop town of San Gimignano, Gelateria Dondoli has become something of a benchmark for what traditional Italian gelato should be. The shop, tucked into the Piazza della Cisterna, is run by Sergio Dondoli, a two-time world champion gelato maker known for flavours built around local Tuscan ingredients like saffron and lavender. The focus throughout is on local sourcing, seasonal produce, and no artificial colour or flavour. Visitors can taste the difference. San Gimignano sits in the heart of Tuscany and works well as a day trip from Siena or Florence.
Plan Your Own Italy Adventure
This package is inspired by the highlights of Euromaxx: Italy at Its Best episode and fully customizable to fit your interests and schedule. Click the offer below and start building your Italy trip.

Italy at its Best - A Euromaxx Itinerary
Experienceence the very best of Italy on this 11-day journey through its most iconic cities. From Rome to Milan, via Florence and Venice, this itinerary blends history, craftsmanship, and timeless Italian charm.
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